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Dubai, as the capital city of commerce and tourism of the MENA region, is one of the most popular destinations for businesses of any type. Considering the rapid growth that Dubai has been experiencing over the last two decades in terms of commercial activities and tourism, there are endless opportunities for doing business in such a busy marketplace.
Millions of tourists from all around the world, along with foreign workers including laborers, all the way through senior managers have created a very attractive market for different types of businesses.
Ecommerce, as one of the booming industries, has been very popular in Dubai, and considering the rapid growth of people’s preference to purchase online, there are many exciting opportunities on the horizon in the Dubai marketplace in terms of eCommerce.
What is eCommerce?
Ecommerce is the art of selling services and products online without having a store like an online store with wooden toy collection! Ecommerce websites are designed to fulfill their customer needs as conveniently as possible. A professional eCommerce provider provides quality information on every single product and a tool for visitors to compare different products, so they can make their decision easily. Furthermore, customers are able to make payments online, purchase their desired goods or service and track the delivery process until they have their purchase in hand.
Basic features of an eCommerce website
To have a professional website, there are some basic features that are mandatory for an eCommerce website. We will briefly explain them here for you:
Design
Web design refers to the visual aspect of the website as well as the way users can navigate and take action. The website’s appearance and call-to-action features are the most important element of an eCommerce website. Design should be simple, neat, and easy to understand as users are not tolerant enough to navigate through complicated websites! Also, products and services must be accompanied by proper specifications including size, colors and any other detail that is important for users to make decisions.
Mobile Responsiveness
Refers to the capability of a website to be displayed on mobile phones perfectly. Internet users all around the world intend to browse the internet by using their smartphones. Since such intention is now on a rising trend, it is crucial for an eCommerce store to be displayed on a mobile phone in a way that users are able to browse and take action conveniently.
Tools to make things easier
There are a number of tools that make life easier for online users, when it comes to eCommerce web development. Comparison tool, Shopping Card, Wish list and many more features are crucial for an eCommerce website in order to create a happy shopping experience for customers. More importantly, the checkout process must be as simple as possible, so customers will be more eager to finalize their shopping by making the payment easily.Security
Due to the nature of eCommerce, users need to provide their bank card details, so the security of an eCommerce website is absolutely important and must be set at the highest level. Obviously, failing to protect such sensitive information, even in only one case, will damage the credibility and trustworthiness of an eCommerce website that can cause a big failure to the whole business.
Ecommerce Dos and Don’ts
- Understand the nature of your business and the market you are planning to take a share of.
- Identify your targeted audiences and their needs.
- Convey some research to know your competitors, their strengths and weaknesses.
- Work with reputable web design companies with a proven track record.
- Don’t enter into a market without sufficient knowledge.
- Don’t copy from other eCommerce websites. It will damage your credibility.
- Don’t be tempted by attractive offers from freelancers and unregistered companies. In most cases, the customer will end up with a poor quality and worthless website.
Price of an eCommerce website
We, here in this article, are talking about professional eCommerce websites that are developed by an experienced and reputable company. Hence, bear in mind that the pricing which comes from freelancers and unknown companies is nothing to be discussed about here.
In general, the price of an eCommerce website starts from AED 7,000, if you are after a simple but standard website. The price goes up to AED 50,000, if more features and tools are needed to be on the website. In more complicated projects, with unique features such as an inventory management system in place, the price can go up to AED 80,000.
However, these are just estimates for you to have a clue about the pricing of an eCommerce, in case you are thinking about developing one!
The precise price will only be in your hand, when you have a detailed plan of what you are after. You can check eCommerce pricing to find out more.
Summary
As outlined above, Dubai is a very attractive market for businesses of any kind, though you must be very careful to have a proper plan due to its competitive nature. The popularity of purchasing online is growing significantly, so having a professional eCommerce can be a great business idea in such a busy and growing market. Also, there are many good web design companies that you can work with, if you are planning to have your eCommerce. To help you with your journey, we would like to introduce one of the best web design and digital marketing service providers in the Dubai marketplace. Websima DMCC has been working in Dubai for more than a decade with multiple successfully delivered projects. They have a proven track record of success, thanks to the talented and experienced team they have on board. Websima DMCC offers a free consultation meeting with potential customers that provides a fantastic opportunity for people who are interested in developing their eCommerce website, in order to meet with the team and discuss Websima’s previous projects and their results. Through this meeting, you are able to outline your plan and requirements and they will come back to you with a proper proposal that suits your needs best.
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This content is brought to you by Meghna Deshraj
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